Coach Jo​

Coach Jo has been in Dubai since 2010, spending 3 years as Head of PE in Safa School and prior to that working for a sports coaching company called Libra.


Jo, a qualified UEFA coach spent two years working as an area manager for Premier Sport, a highly recognised professional coaching company in England and also spent two seasons in the Academy of former English Premier Division side Portsmouth FC. Jo also has an exceptional playing pedigree having spent five seasons as a youth player at Portsmouth FC and then continuing at semi professional level before pursuing a full time coaching career.

Coach Yusuf

Coach Yusuf has played as a National Level Tennis player in both junior and senior categories before pursuing a professional coaching career.  


Yusuf is a qualified Professional Tennis Registry and International Tennis Academy certified tennis instructor and started his tennis coaching career with TITA in 2013 in Nigeria. Since moving to the UAE in 2016, Yusuf has enjoyed coaching tennis at all levels & abilities. Yusuf is an active part of the tennis community in UAE and his happy doing what he knows best.

Coach Daniel

Coach Daniel is a qualified Professional Tennis Registry and International Tennis Federation certified tennis instructor. Daniel is also a formal ATP ranked 1,736 with over 12 years of experience in playing & coaching tennis both in South Africa and Nigeria.


Daniel decided to bring his wealth of experience to the UAE in 2018. Daniel has previously worked as a coach at the Clark Francis Tennis Academy in Dubai and also held the position of a Head Coach at the Jumeirah Golf Estate.

Coach Nilan

Coach Nilan is a certified Swim Instructor from Sri Lanka with over 15 years of work experience in the Middle East & South Pacific. Nilan has completed his Swim America Qualifications Level 1 & 2 and is a certified First Aider (CPR & AED for Adult, Child & Infant). Nilan has attended many swim training courses such as Life Saving, First Aid & AED Training for Swim Instructors & Level 1 National Academy of Sport Medicine (NASM) Training.

Nilan has worked with ISM Sports since 2017 and can confidently teach swimming to kids as young as a year old & adults as well. Nilan prides himself in helping a 40 year old woman overcome her life long fear of water and learn swimming. 

Steven Cobb

Steven has joined ISM Sports in 2020 to head up the new Events side of the business and comes with over 10 years experience in sports events management and team building workshops in the UAE. 

After graduating from Strathclyde University with a degree in Business, Steven started out in the UAE in 2010 where he has worked with clients such as Dubai tourism, DP World, DEWA, HSBC, FAB, Dubai Police, Multiplex, Roberts Construction and ENOC developing sports tournaments, festivals, team building days and health and wellness programs.  

Steven has also worked as part of major Dubai based events such as the Dubai Fitness Challenge, UAE national sports day and at the ever popular Dubai Sports World running tournaments, sports villages and much more.

In his spare time Steven enjoys running the Dubai Allstars Football Club with 6 teams in the local amateur leagues as well as the odd game of Golf. 

Coach Sam​

Coach Sam has been in Dubai since 2010 and spent two years as Head Coach of Clark Francis Tennis in Abu Dhabi. Prior to that he was Director of Tennis at Libra. Before coming to Dubai, Sam was the Tennis Development Manager for the North West based out of Cheshire County Council.


During his time there he set up a tennis programme for 35 schools in the North West, running termly inter-schools competitions for all ages levels and abilities. He was also involved in staff and teacher training, tennis leaders tutoring and was Head Coach at two large tennis clubs. Sam has experience of coaching at all levels and abilities from tennis tots through to adults. 

Coach Shah

Shah started his career as a tennis coach in 2005. He is fully qualified from London, UK.


He has worked in England from 2005 to 2010, including prestigious Hazelwood tennis and squash club before moving to Singapore in 2010

He has been working in Dubai and Abu Dhabi since September 2013. During his career, he has worked with kids and adults of all abilities

With 14 years of tennis coaching experience in England, Singapore and UAE, Shah also hold a degree in computer sciences but decided to pursue a career in Tennis as this is where his true passion lies.

Coach Srinivas

Coach Srinivas has more than 17 years of experience as a professional tennis coach including 8 successful years running his own tennis academy for children & adults in India. Srinivas then ventured out travelling & coaching in countries such as Malaysia, Qatar and now the UAE.


Srinivas is a United States Professional Tennis Registry certified coach and also hold a Sports Diploma in Tennis from South Authority of India along with the International Tennis Federation Play & Stay Clinic. Srinivas has always had a passion for tennis and now prides himself on using his expert skills and training to coach others and help new aspiring tennis players perfect their game.


Coach Diana

Coach Diana is a graduate in Dance Professional Bachelor’s Degree in Arts Teacher Training Studies. Diana is well trained in various dance styles such as Hip Hop, Modern, Ballroom, Ballet & Folk. Aside from being the Head Dance Coach at ISM Sports, Diana also holds a B License Certificate in Aerobics and is a professional dance fitness coach.

At the age of 13, Diana was practicing Hip Hop and Street Dance with prominent Lithuanian and International choreographers. Before moving to Dubai, Diana had a successful career in filming music videos and has participated in many television projects such as Lithuanian Voice and Lithuania Eurovision Contest. Diana has danced competitively around the world since 2006 -  including the Hip-Hop World Championships 2006 & the Dance World Championships 2010, finishing in the top 20 in both, Solo Female Competition & Hip-Hop Adults Group. She has bagged 1st place in several competitions, including the Lithuanian Open Championship, Estonian Open Championship and Latvian Open Championship.

Joyce D'souza

With more than 7 years of experience working with various sports activity providers across the UAE, Joyce joined ISM Sports in 2019 to maintain & manage a high level of customer satisfaction & excellent company administration.

With a degree in Business Management & Post Graduate Diploma in Events Management, Joyce brings along with her vast knowledge and fisrt hand experience in dealing with various aspects of managing a sports academy with a strong customer centric approach.

Joyce takes an active role in planning & promoting the much loved ISM Holiday camps & has with her an experience of managing over 40 holiday camps in her career so far.


Though Joyce enjoys being the face behind the scenes, she loves to spend part of her working day interacting with students, parents & coaches across schools. 



© 2018 ISM Sports LLC



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