Coach Jo​

Coach Jo has been in Dubai since 2010, spending 3 years as Head of PE in Safa School and prior to that working for a sports coaching company called Libra.


Jo, a qualified UEFA coach spent two years working as an area manager for Premier Sport, a highly recognised professional coaching company in England and also spent two seasons in the Academy of former English Premier Division side Portsmouth FC. Jo also has an exceptional playing pedigree having spent five seasons as a youth player at Portsmouth FC and then continuing at semi professional level before pursuing a full time coaching career.

Coach Yusuf

Coach Yusuf has played as a National Level Tennis player in both junior and senior categories before pursuing a professional coaching career.  


Yusuf is a qualified Professional Tennis Registry and International Tennis Academy certified tennis instructor and started his tennis coaching career with TITA in 2013 in Nigeria. Since moving to the UAE in 2016, Yusuf has enjoyed coaching tennis at all levels & abilities. Yusuf is an active part of the tennis community in UAE and his happy doing what he knows best.

Coach Daniel

Coach Daniel is a qualified Professional Tennis Registry and International Tennis Federation certified tennis instructor. Daniel is also a formal ATP ranked 1,736 with over 12 years of experience in playing & coaching tennis both in South Africa and Nigeria.


Daniel decided to bring his wealth of experience to the UAE in 2018. Daniel has previously worked as a coach at the Clark Francis Tennis Academy in Dubai and also held the position of a Head Coach at the Jumeirah Golf Estate.

Coach Daniel

Coach Daniel Okpe is a professional tennis coach and former national player in Nigeria having obtained the PTR, l ITF level 1 PTCAN qualification. 

Daniel has many years experience both as a player and as a coach having worked in various places such as Ikoyi Club 1938, Federal Place Hotel, Orchid Hotel, Luik Tennis Club & various private schools. Coach Daniel has worked with children and adults of all ages and abilities before moving to UAE and joining ISM Sports.

Steven Cobb

Steven has joined ISM Sports in 2020 to head up the new Events side of the business and comes with over 10 years experience in sports events management and team building workshops in the UAE. 

After graduating from Strathclyde University with a degree in Business, Steven started out in the UAE in 2010 where he has worked with clients such as Dubai tourism, DP World, DEWA, HSBC, FAB, Dubai Police, Multiplex, Roberts Construction and ENOC developing sports tournaments, festivals, team building days and health and wellness programs.  

Steven has also worked as part of major Dubai based events such as the Dubai Fitness Challenge, UAE national sports day and at the ever popular Dubai Sports World running tournaments, sports villages and much more.

In his spare time Steven enjoys running the Dubai Allstars Football Club with 6 teams in the local amateur leagues as well as the odd game of Golf. 

Coach Sam​

Coach Sam has been in Dubai since 2010 and spent two years as Head Coach of Clark Francis Tennis in Abu Dhabi. Prior to that he was Director of Tennis at Libra. Before coming to Dubai, Sam was the Tennis Development Manager for the North West based out of Cheshire County Council.


During his time there he set up a tennis programme for 35 schools in the North West, running termly inter-schools competitions for all ages levels and abilities. He was also involved in staff and teacher training, tennis leaders tutoring and was Head Coach at two large tennis clubs. Sam has experience of coaching at all levels and abilities from tennis tots through to adults. 

Coach Shah

Shah started his career as a tennis coach in 2005. He is fully qualified from London, UK.


He has worked in England from 2005 to 2010, including prestigious Hazelwood tennis and squash club before moving to Singapore in 2010

He has been working in Dubai and Abu Dhabi since September 2013. During his career, he has worked with kids and adults of all abilities

With 14 years of tennis coaching experience in England, Singapore and UAE, Shah also hold a degree in computer sciences but decided to pursue a career in Tennis as this is where his true passion lies.

Coach Rick

Coach Rick is an LTA level 4 coach, with a wealth of tennis coaching experience in schools, private tennis clubs and commercial sector.

Since 2004, Rick has coached at David Lloyd Clubs, the largest health and racquets opearator in Europe. During his time at David Lloyd Rick has been a self employed tennis professional as well as head of junior tennis managing all aspects of tennis for juniors aged between 3-18 years, this involved heading up a coaching team to deliver school coaching and club sessions to members.


Rick moved to Dubai in September 2020, and has since been enjoying heading the Tennis Academy & Holiday Camps at Greenfield International School.

Sana Kauser

Sana has more than 5 years of experience in the customer service feld. She is an enthusiastic and highly motivated company administrator who is passionate about creating an innovative customer experience and building strong relationships with our customers. 


After graduating from Bahrain with a Bachelor's degree in Commerce, Sana has garnered experience working in the Health & Nutrition Centre as well as the education sector in KSA where she has worked with kids and assisted in planning and organising sports & annual day events for the school. 

Sana is a team player and actively works on ensuring excellent service standards are maintained. When it comes to good customer service, she believes in providing timely and upbeat service to a customer, and making sure their needs are met in a manner that reflects positively on our company.

Joyce D'souza

With more than 7 years of experience working with various sports activity providers across the UAE, Joyce joined ISM Sports in 2019 to maintain & manage a high level of customer satisfaction & excellent company administration.

With a degree in Business Management & Post Graduate Diploma in Events Management, Joyce brings along with her vast knowledge and fisrt hand experience in dealing with various aspects of managing a sports academy with a strong customer centric approach.

Joyce takes an active role in planning & promoting the much loved ISM Holiday camps & has with her an experience of managing over 40 holiday camps in her career so far.


Though Joyce enjoys being the face behind the scenes, she loves to spend part of her working day interacting with students, parents & coaches across schools.