MEET THE TEAM

PROFESSIONALS IN SPORT

MANAGEMENT TEAM

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Sam Whitaker
Owner and Head of Tennis
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Jo Terry​
Owner and Head of Football

TENNIS

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Coach Sam​
Owner and Head of Tennis

Coach Sam has been in Dubai since 2010 and spent two years as Head Coach of Clark Francis Tennis in Abu Dhabi. Prior to that he was Director of Tennis at Libra. Before coming to Dubai, Sam was the Tennis Development Manager for the North West based out of Cheshire County Council.

 

During his time there he set up a tennis programme for 35 schools in the North West, running termly inter-schools competitions for all ages levels and abilities. He was also involved in staff and teacher training, tennis leaders tutoring and was Head Coach at two large tennis clubs. Sam has experience of coaching at all levels and abilities from tennis tots through to adults. 

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Coach Shah
Head of Abu Dhabi Tennis

Shah started his career as a tennis coach in 2005. He is fully qualified from London, UK.

 

He has worked in England from 2005 to 2010, including prestigious Hazelwood tennis and squash club before moving to Singapore in 2010

He has been working in Dubai and Abu Dhabi since September 2013. During his career, he has worked with kids and adults of all abilities

With 14 years of tennis coaching experience in England, Singapore and UAE, Shah also hold a degree in computer sciences but decided to pursue a career in Tennis as this is where his true passion lies.

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Coach Daniel
Tennis Coach Abu Dhabi

Coach Daniel is a qualified Professional Tennis Registry and International Tennis Federation certified tennis instructor. Daniel is also a formal ATP ranked 1,736 with over 12 years of experience in playing & coaching tennis both in South Africa and Nigeria.

 

Daniel decided to bring his wealth of experience to the UAE in 2018. Daniel has previously worked as a coach at the Clark Francis Tennis Academy in Dubai and also held the position of a Head Coach at the Jumeirah Golf Estate.

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Coach Yusuf
Tennis Coach Abu Dhabi

Coach Yusuf has played as a National Level Tennis player in both junior and senior categories before pursuing a professional coaching career.  

 

Yusuf is a qualified Professional Tennis Registry and International Tennis Academy certified tennis instructor and started his tennis coaching career with TITA in 2013 in Nigeria. Since moving to the UAE in 2016, Yusuf has enjoyed coaching tennis at all levels & abilities. Yusuf is an active part of the tennis community in UAE and his happy doing what he knows best.

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Coach Rick
Head of Dubai Tennis

Coach Rick is an LTA level 4 coach, with a wealth of tennis coaching experience in schools, private tennis clubs and commercial sector.

Since 2004, Rick has coached at David Lloyd Clubs, the largest health and racquets opearator in Europe. During his time at David Lloyd Rick has been a self employed tennis professional as well as head of junior tennis managing all aspects of tennis for juniors aged between 3-18 years, this involved heading up a coaching team to deliver school coaching and club sessions to members.

 

Rick moved to Dubai in September 2020, and has since been enjoying heading the Tennis Academy & Holiday Camps at Greenfield International School.

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Coach Owo
Tennis Coach Dubai

Coach Owo is a former player, who at one point was ranked National No. 4 in his home country of Nigeria. He has played on the ITF circuit and achieved a world professional ranking of No 1,832 in 2013. He was a captain for Nigeria junior team, Africa junior championship in Botswana and alot of winning tournaments. He choose to qualify as a professional coach and has been practicing since 2008. He is ITF and PTR instructor coach.

Owo is a fun loving and gregarious character and this is something he tries to transmit to his students during lessons. 

Owo move to Dubai in september 2016 and has since been enjoying coaching. 

His ultimate philosophy is that tennis has to be fun and enjoyable sports .

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Coach Daniel R
Tennis Coach Dubai

Coach Yusuf has played as a National Level Tennis player in both junior and senior categories before pursuing a professional coaching career.  

 

Yusuf is a qualified Professional Tennis Registry and International Tennis Academy certified tennis instructor and started his tennis coaching career with TITA in 2013 in Nigeria. Since moving to the UAE in 2016, Yusuf has enjoyed coaching tennis at all levels & abilities. Yusuf is an active part of the tennis community in UAE and his happy doing what he knows best.

FOOTBALL

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Coach Jo​
Owner and Head of Football

Coach Jo has been in Dubai since 2010, spending 3 years as Head of PE in Safa School and prior to that working for a sports coaching company called Libra.

 

Jo, a qualified UEFA coach spent two years working as an area manager for Premier Sport, a highly recognised professional coaching company in England and also spent two seasons in the Academy of former English Premier Division side Portsmouth FC. Jo also has an exceptional playing pedigree having spent five seasons as a youth player at Portsmouth FC and then continuing at semi professional level before pursuing a full time coaching career.

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Coach Matty
Head of Sports Dubai

Coach Matty  has a degree in sport coaching as well as 14 years of coaching PPA & Football in primary & secondary schools in Merseyside.

 

For over 10 years Matty has been the co-ordinator at multiple fitness centres in the UK creating sport sessions & camps for children.

Matty has been coaching since 2008. With experience in coaching various ages from 4-16, he also has a fitness background with Levels 3 & 4 in personal training and exercise referral, contributing to the development of players in football.

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ISM Football Coach Team
Ages 4-5

Coach Martin

U7 Squad

Coach Dan

U8s Squad

Coach Matty

U9s Squad

Coach Cam

U10s Squad

Coach Jo

Coach Sam

U11s & U13s Squad

Coach Chris

U12s & U14s Squad

Coach Jo

Dubai Polo Club

Coach Matty

Springs

Coach Ali

EVENTS

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Steven Cobb
Events and Operations Manager
Head of DAKA - Karting Academy

Steven has joined ISM Sports in 2020 to head up the new Events side of the business and comes with over 10 years experience in sports events management and team building workshops in the UAE. 


After graduating from Strathclyde University with a degree in Business, Steven started out in the UAE in 2010 where he has worked with clients such as Dubai tourism, DP World, DEWA, HSBC, FAB, Dubai Police, Multiplex, Roberts Construction and ENOC developing sports tournaments, festivals, team building days and health and wellness programs.  


Steven has also worked as part of major Dubai based events such as the Dubai Fitness Challenge, UAE national sports day and at the ever popular Dubai Sports World running tournaments, sports villages and much more.


In his spare time Steven enjoys running the Dubai Allstars Football Club with 6 teams in the local amateur leagues as well as the odd game of Golf. 

ADMINISTRATION

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Joyce D'souza
Head of Administration

With more than 7 years of experience working with various sports activity providers across the UAE, Joyce joined ISM Sports in 2019 to maintain & manage a high level of customer satisfaction & excellent company administration.

With a degree in Business Management & Post Graduate Diploma in Events Management, Joyce brings along with her vast knowledge and fisrt hand experience in dealing with various aspects of managing a sports academy with a strong customer centric approach.

Joyce takes an active role in planning & promoting the much loved ISM Holiday camps & has with her an experience of managing over 40 holiday camps in her career so far.

 

Though Joyce enjoys being the face behind the scenes, she loves to spend part of her working day interacting with students, parents & coaches across schools. 

 

 

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Kirsten Piper
Business Development Manager

Kirsten has over 10 years experience in Customer Operations and Business Improvement, focusing on improving customer service levels, driving efficiencies and process improvement.

Kirsten has previously worked at British Gas in the UK. Since moving to Dubai she has worked at We Will Fix It as Contracts Manager however is keen to develop her knowledge and apply her expertise to a new industry at ISM Sports. Kirsten is looking forward to this new and exciting opportunity.

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Sana Kauser
Admininstration 

Sana has more than 5 years of experience in the customer service feld. She is an enthusiastic and highly motivated company administrator who is passionate about creating an innovative customer experience and building strong relationships with our customers. 

 

After graduating from Bahrain with a Bachelor's degree in Commerce, Sana has garnered experience working in the Health & Nutrition Centre as well as the education sector in KSA where she has worked with kids and assisted in planning and organising sports & annual day events for the school. 

Sana is a team player and actively works on ensuring excellent service standards are maintained. When it comes to good customer service, she believes in providing timely and upbeat service to a customer, and making sure their needs are met in a manner that reflects positively on our company.